We are intentionally not a trend-driven or volume-based marketing agency. We focus on clarity, consistency, and positioning because that’s what builds credibility over time...especially in health and wellness, where trust matters more than reach. Everything we do is high-touch and customized to your practice, your voice, and your goals. No generic templates. No borrowed strategies. No content that feels disconnected from who you are or how you work. Our clients don’t want to look like influencers. They want to look like leaders.
Done-For-You Marketing
for Established Health &
Wellness Practices
Your practice has grown.
Your marketing should reflect that.
If your work is high-quality but your online presence feels inconsistent, generic, or disconnected from your expertise,
you’re not alone. Marketing shouldn’t drain your time or dilute your credibility.
We handle strategy, content, and execution so your brand shows up with clarity, consistency, and trust... while you stay
focused on your practice.
What We Do
At Next Step Social, we help health and wellness practices look like leaders, not content creators.
We translate your expertise into a consistent, strategic presence that reflects the quality of care you deliver in your practice.
Our role isn’t to fill a feed with mindless content, it’s to build your reputation and grow your brand.
We do this through high-touch marketing partnerships that include strategic social media, podcast production, and long-form content creation—executed with intention and aligned to your values.
How We Help
- Stay visible without feeling like you have to constantly post just to keep up
- Create professional, thoughtful content that reflects the depth of your expertise and the quality of your work
- Extend your reach without chasing trends, viral tactics, or content that doesn’t feel aligned
- Attract conversations with people who already trust you before they ever reach out
Why Our Approach Works
Ready To Elevate Your Practice?
Let’s explore how your practice can grow with clarity and consistency without sacrificing time, trust, or quality.
There's no pressure or pitch. Just expert perspective and practical clarity on how to grow with intention
Book your initial strategy session
with our Chief Strategist to build a marketing approach that reflects your practice.
Let's start with your contact information.
Fill out the form to book your strategy call. No pressure. No spam. Just clarity on how your content and visibility can better support your practice.
We’re a Good Fit If…
Who We’re For
- You run an established health or wellness practice and take your reputation seriously
- You’ve outgrown DIY or disjointed marketing efforts
- You want a long-term, done-for-you partnership you can trust
- You value strategy, professionalism, and ethical content
- You’re willing to show up as the voice of your brand through video or podcast content, with our team handling the heavy lifting
We’re Not a Fit If…
Who We’re Not For
- You’re in the early stages of your business
- You’re looking for quick wins, viral tricks, or shortcuts
- You want to completely disappear from your marketing and treat it as an afterthought
- You prefer to stay fully hands-on and manage everything yourself
- You’re shopping based on price rather than partnership
Clients Who Trusted Us
★ ★ ★ ★ ★
Working with Katie and the team at Next Step Social & Podcasting has been a joy and given me my time back. For over a year and a half, they’ve helped me clarify my brand message and completely streamline how I show up online. From strategy to execution, they’ve made every part of my social media presence more intentional and impactful. What truly sets them apart is their heart. They care deeply about your success, and it shows. They’re responsive, thoughtful, and always going above and beyond. I honestly don’t know what I’d do without them. If you’re looking for a team that can take marketing off your plate, elevate your brand, and free you up to focus on what you do best, this is it.
Liz Jones
Jones Realty Group
★ ★ ★ ★ ★
Working with Katie and her team at Next Step Social and Podcasting has felt like finally exhaling after holding my breath for far too long. They helped us launch a podcast and find our voice in a bigger, more aligned way. What stood out to me from the very beginning was their responsiveness and the way they seemed to understand what mattered to us before we even had the words for it. Launching a podcast felt overwhelming at first, especially while running a busy practice and creating so much educational content for our community. Katie’s team stepped in like true partners. They streamlined our systems, clarified our message, and held the operational pieces with such calm expertise that we were finally able to stay in our lane—teaching, healing, and connecting. And they get results! Nearly 800 downloads of our podcast in the first few months! If you’re a practitioner, or business owner who wants to expand your reach without losing your integrity or your nervous system in the process, this is the next right step. Katie and her team make the work feel lighter, and they help you show up where your people are already waiting to hear from you. I can’t recommend them enough.
Leah Hahn, D.C
Body In Balance
★ ★ ★ ★ ★
The strategy and language the team developed for me were spot on. Honestly, it was damn good. I was blown away by how well they captured my vision and voice. Working with Next Step Social and Podcasting has been incredibly powerful. After our VIP session, I felt emotional for more than 24 hours. It truly unearthed a lot of things I haven’t shared before. Most groups I meet leave me underwhelmed, but Next Step Social really blew me away with the depth and quality of their work. My socks were blown off! This has been an awesome experience. The language, the clarity, and the process really impressed me. It feels like they got inside my head in the best way.
Jessica MacNaughton
C60 Power
★ ★ ★ ★ ★
Katie and the whole team at Next Step are the definition of 5 star client service and value. We've been working with the team for almost two years on all things digital marketing. Their intimate knowledge of social media, content marketing, and even podcast production & management is incredibly dialed in. This review is long overdue; it became timely for us to post and share an event which shows the whole team's willingness to go above and beyond. Our podcast production this month was tough with me (CEO) being out of town and Katie dealing with a family emergency. She quickly came up with multiple ideas from afar, and we didn't miss a beat on our podcast and social content. I tried to cancel half of our exposure this month so she could handle her family emergency and she still executed with grace while coaching her team to create a unique podcast and LinkedIn content which was super timely to our business and no one missed a beat. The whole team at ELEVATION is lucky to have Katie and her team in our corner. We look forward to continued digital marketing collaboration in an ever changing marketing landscape. Next Step is truly NEXT LEVEL!!!!!!
Derek Marlin
Elevation
★ ★ ★ ★ ★
Next Step Social's team is second to none. I've worked with many different social media companies over the last 30 years, and they are the most professional, buttoned-up, and knowledgeable I've had the pleasure of working with. Their content is top notch (and based on a customized strategy)...they listen and deliver. I can't recommend them highly enough.
Tonya Eberhart
Anything Real Estate
1. How is podcasting more effective than traditional content marketing for building authority?
Podcasting creates deeper audience connections through voice, allows for more nuanced explanation of complex topics, and positions you as a media authority rather than just a content creator. Additionally, podcast content has a significantly longer shelf life than social posts alone, continuing to build authority as listeners discover your back catalog of episodes.
2. What makes your "Sprint Batch Production Method" more efficient than traditional podcast production?
Our Sprint Batch Method concentrates all recording sessions into focused time blocks, allowing us to produce 8-12 episodes in a single day rather than weekly commitments. This approach reduces your time investment by 75%, eliminates scheduling headaches, ensures consistent content quality, and creates a strategic content reserve to maintain publishing consistency regardless of your schedule.
3. How do you measure ROI from thought leadership activities?
We track multiple performance indicators including audience growth metrics, engagement-to-lead conversion rates, sales cycle velocity (how quickly leads move through your pipeline), inbound opportunity generation, and direct attribution tracking. Most clients see measurable impact within 90 days, with significant authority positioning established by month six.
4. Do I need to be active on every social platform to benefit from your system?
No. We strategically select 2-3 primary platforms where your ideal audience actually gathers, rather than diluting efforts across all networks. Our content adaptation process ensures maximum impact on these targeted platforms while maintaining a minimal baseline presence elsewhere, optimizing both reach and resource efficiency.
5. How much of my time will this require each month?
After the initial strategy sessions, most clients invest only 4-6 hours per quarter in content recording and approximately 30 minutes weekly for content approval. Our systems are specifically designed to maximize your authority while minimizing your time investment, creating leveraged impact without becoming a second job.
6. What makes Next Step Social's 4-post strategy more effective than other social approaches?
The 4-post strategy creates perfect balance between providing value (educational), creating emotional connection (inspirational), building relationships (connective), and driving action (promotional). This scientifically balanced approach prevents the common mistakes of over-selling or posting random content, ensuring each piece strategically advances your authority positioning while maintaining audience engagement.
7. How do you ensure our podcast stands out in an increasingly crowded market?
We identify specific "authority gaps" in your industry's current content landscape through competitive analysis, then position your show to directly address these underserved topics and perspectives. This strategic differentiation, combined with our professional production quality and multi-platform amplification, ensures your podcast doesn't just join the conversation—it elevates it.
8. Can this approach work for local or niche businesses, or only for large brands?
Our methodology is equally effective for geographically focused businesses and specialized niches—often more so, as these markets typically have less established thought leadership. We tailor topic selection and distribution strategies to your specific market scope, whether local, regional, or global, creating appropriate authority positioning for your actual business footprint.
9. Do I need existing content or social following to start this process?
No. While we can certainly leverage existing assets, our system is designed to build authority from scratch if necessary. In fact, starting with a clean strategic foundation often produces faster results than trying to redirect an existing but unfocused content approach. We've successfully launched authority platforms for clients ranging from zero digital presence to established brands.
10. How does your approach differ from traditional social media or podcast management services?
Unlike typical services that focus solely on content production or platform management, our integrated approach aligns every piece of content with strategic authority positioning objectives. We don't just create and publish content—we architect a comprehensive authority-building system where podcast and social elements work together to establish your thought leadership, drive audience engagement, and create tangible business results.
1. How is podcasting more effective than traditional content marketing for building authority?
Podcasting creates deeper audience connections through voice, allows for more nuanced explanation of complex topics, and positions you as a media authority rather than just a content creator. Additionally, podcast content has a significantly longer shelf life than social posts alone, continuing to build authority as listeners discover your back catalog of episodes.
2. What makes your "Sprint Batch Production Method" more efficient than traditional podcast production?
Our Sprint Batch Method concentrates all recording sessions into focused time blocks, allowing us to produce 8-12 episodes in a single day rather than weekly commitments. This approach reduces your time investment by 75%, eliminates scheduling headaches, ensures consistent content quality, and creates a strategic content reserve to maintain publishing consistency regardless of your schedule.
3. How do you measure ROI from thought leadership activities?
We track multiple performance indicators including audience growth metrics, engagement-to-lead conversion rates, sales cycle velocity (how quickly leads move through your pipeline), inbound opportunity generation, and direct attribution tracking. Most clients see measurable impact within 90 days, with significant authority positioning established by month six.
4. Do I need to be active on every social platform to benefit from your system?
No. We strategically select 2-3 primary platforms where your ideal audience actually gathers, rather than diluting efforts across all networks. Our content adaptation process ensures maximum impact on these targeted platforms while maintaining a minimal baseline presence elsewhere, optimizing both reach and resource efficiency.
5. How much of my time will this require each month?
After the initial strategy sessions, most clients invest only 4-6 hours per quarter in content recording and approximately 30 minutes weekly for content approval. Our systems are specifically designed to maximize your authority while minimizing your time investment, creating leveraged impact without becoming a second job.
6. What makes Next Step Social's 4-post strategy more effective than other social approaches?
The 4-post strategy creates perfect balance between providing value (educational), creating emotional connection (inspirational), building relationships (connective), and driving action (promotional). This scientifically balanced approach prevents the common mistakes of over-selling or posting random content, ensuring each piece strategically advances your authority positioning while maintaining audience engagement.
7. How do you ensure our podcast stands out in an increasingly crowded market?
We identify specific "authority gaps" in your industry's current content landscape through competitive analysis, then position your show to directly address these underserved topics and perspectives. This strategic differentiation, combined with our professional production quality and multi-platform amplification, ensures your podcast doesn't just join the conversation—it elevates it.
8. Can this approach work for local or niche businesses, or only for large brands?
Our methodology is equally effective for geographically focused businesses and specialized niches—often more so, as these markets typically have less established thought leadership. We tailor topic selection and distribution strategies to your specific market scope, whether local, regional, or global, creating appropriate authority positioning for your actual business footprint.
9. Do I need existing content or social following to start this process?
No. While we can certainly leverage existing assets, our system is designed to build authority from scratch if necessary. In fact, starting with a clean strategic foundation often produces faster results than trying to redirect an existing but unfocused content approach. We've successfully launched authority platforms for clients ranging from zero digital presence to established brands.
10. How does your approach differ from traditional social media or podcast management services?
Unlike typical services that focus solely on content production or platform management, our integrated approach aligns every piece of content with strategic authority positioning objectives. We don't just create and publish content—we architect a comprehensive authority-building system where podcast and social elements work together to establish your thought leadership, drive audience engagement, and create tangible business results.
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Copyright 2026. Next Step Social & Podcasting. All Rights Reserved.
COMPANY
CUSTOMER CARE
RESOURCES
LEGAL
FOLLOW US
Copyright 2026. Next Step Social & Podcasting. All Rights Reserved.